On Tuesday, April 14, 2015, IFEZ carried out a public-private joint street campaign with local residents to eliminate illegal street advertisements. The campaign was organized to create a cleaner urban environment and promote a proper outdoor advertising culture. Participants directly removed illegal banners, signboards, and other unauthorized advertisements, focusing on major roads and commercial areas. Through this activity, IFEZ worked with the local community to improve the cityscape and spread awareness of basic public order.